№ 01 — Homepage Positioning Audit

Make Your Homepage Command Premium Corporate Matters

See exactly where generic full-service messaging weakens your firm’s position—and replace it with language that makes your distinction credible to high-value clients.

Get Your Free Headline Score A free homepage headline score with one positioning recommendation.

Your Credentials Are Stronger Than Your Homepage

A general counsel lands on your homepage and sees the same “commercial, pragmatic, client-focused” claims used by every competing firm.
Your Chambers or Clutch recognition sits below vague service descriptions instead of supporting a clear reason to instruct you.
Your homepage lists practice areas but never identifies the high-value matters where your 2–10 lawyer boutique is the sharper choice.
Your headline could belong to a full-service firm, leaving premium clients to work out your specialism for themselves.

From Homepage URL to Clearer Positioning in 24 Hours

Submit Your Homepage

Send your homepage URL and brief answers about your firm, strongest matters, ideal clients, and credible proof.

AI Analysis, Expert-Guided

AI evaluates your messaging against a structured positioning framework, with human judgment used to assess nuance, credibility, and recommendations.

Receive Your Audit

Your scored PDF audit and rewritten homepage hero section arrive by email within 24 hours.

See Exactly What Your Homepage Needs to Say

Your audit turns broad messaging into a concrete positioning brief your partners or web team can act on.

Ideal-client clarity score with findings on who the homepage addresses
Differentiation score identifying generic claims and defensible distinctions
Proof review covering Chambers, Clutch, matter credentials, client evidence, and lawyer authority
Premium-signals assessment across language, focus, confidence, and perceived matter value
Message-hierarchy review of headline, supporting copy, practice areas, proof, and calls to action
Rewritten homepage headline and subheadline tailored to your strongest position

A Precise Homepage Positioning Audit for €79

€79

one engagement · 24 hours

Order Your €79 Audit

One scored PDF homepage audit
Six assessment areas: ideal-client clarity, differentiation, proof, premium signals, message hierarchy, and hero messaging
Written findings tied to language currently visible on your homepage
Prioritized positioning recommendations
One rewritten homepage headline and subheadline
Delivery by email within 24 hours

Questions, answered

How is this made by AI—and is it good enough for a law firm?

AI performs the structured analysis and drafting, while the framework directs it toward positioning, proof, and message hierarchy. It cannot independently verify confidential matter experience or infer distinctions your firm has not disclosed, so recommendations are limited to your homepage and the information you provide.

What do you need from me?

Your homepage URL and brief answers about your ideal clients, strongest matters, differentiators, and credible proof. You do not need to prepare a formal brief.

How fast will I receive it?

Your scored PDF audit and rewritten hero section will be delivered by email within 24 hours of receiving your complete input.

What if I’m not satisfied?

Reply with the specific concern. You can request one revision, or a refund if the audit does not match the stated deliverables.